Don’t let a buyer drive the conversation. Ask the right questions…before the LOI.
It’s easy to get swept up when a buyer shows interest. But the questions you ask early on can shape the entire deal.
This checklist of questions helps you vet buyers before sharing numbers or moving toward an LOI, so you know who you’re dealing with and what kind of deal they’re really after.
Go into buyer conversations prepared and in control: Download The Early Buyer Conversation Checklist
These are the key questions that every seller should ask during early chats with buyers to evaluate fit, control the narrative, surface risk early, and preserve leverage while you still have it.
Inside, you get:
- 8 key topics that sellers should explore in every pre-LOI buyer conversation
- 2-4 recommended questions for each topic
- What each category of questions reveals (and why it matters)
- 3 questions sellers should ask THEMSELVES after each conversation with a buyer
Whether you’re fielding unsolicited offers or preparing to go to market, this will help you protect your time, your leverage, and your business.
