What Makes Us Different
Linda’s history of successfully selling businesses, coupled with her strong accounting and finance background and personal connections to many buyers, makes her an excellent choice as your M&A advisor. After selling her previous company in 2017, Linda wanted to share her knowledge of building and selling four companies, including her successes and mistakes made along the way. She has a unique blend of being the CEO, living the sales process (three times), and growing a channel business for more than 25 years. We let our results speak for themselves.
“Unless you have sold a business, you can’t begin to imagine how overwhelming and tedious the process is. From getting prepared all the way to the final hours…IT’S A LOT! Can you do it yourself? Sure, you can. Is it easier when you have a manual (Get Acquired for Millions and Ready…Set…SELL) and a leading MSP M&A professional (Linda Rose) by your side? OMG yes!
I began by reading Linda’s book (several times through) and taking her course, Ready…Set…SELL, which helped us get truly prepared to go to market. We were approached by a couple agents with potential buyers. With the first, we didn’t have all our ducks in a row yet. The second agent kept downplaying our business to lower the price, leaving us discouraged.
After reaching out to Linda in spring of 2025, she confirmed our business was worth the value we needed to exit, and we hired her. Linda was true to her word and got her fee covered by negotiating a higher sales price. In mid-July 2025, we closed with a buyer that is a perfect match for our team. We couldn’t be more pleased with how the entire sales process went under Linda’s guidance. Her experience in finance and MSPs, as well as the many M&A transactions she has under her belt, makes hiring her to represent your MSP company not an option, but a must!”
Kate Lane – Owner, Lane Technology Solutions
“I don’t know how we would have accomplished a successful transaction, or achieved as good of an outcome, had we not worked with Linda Rose. We learned about the journey we were about to embark on through her excellent online course, Ready…Set…SELL, which gave us the introduction and information we needed to start. We then hired Linda and her team to assist us with this process.
To say that we were highly satisfied would not give Linda the kudos that she deserves. From the important little details to being available at all times of the day for conversations, direction, questions, and answers, she was a true partner for us. This woman does NOT sleep! Our entire deal team (i.e., legal and accounting) was incredibly impressed.
Linda was instrumental in helping us get the most value for our cherished business, which we built from the ground up over the last 28 years. I highly recommend anyone going through the M&A process to consider Linda and her team – you will not be disappointed. You will have someone that is watching your back and working with you to get the most value possible while keeping you out of trouble with things that you may not be aware of.”
Guy Baroan – President, Baroan Technologies
“I had the pleasure of collaborating with Linda Rose and RoseBiz on our recent transaction, and I couldn’t be more satisfied with the experience. Katie was instrumental in helping us organize our data, ensuring everything was in order. You don’t know what you don’t know, but Linda, with her wealth of knowledge and experience, was my daily coach 24/7. She guided us through every step of the selling journey, providing invaluable structural support and coaching in the background.
Linda’s practical and pragmatic approach, combined with her unwavering commitment to our best interests, made a significant difference. I couldn’t have asked for a better partner during this journey. I’ve learned so much and will be a better CEO afterwards because of this process.“
Karina Nielsen – CEO, Ciellos
“I had been toying with the idea of selling and talked with Linda Rose off and on for a few years prior to officially engaging her. Every time I spoke with her, she gave us more information and guidance on what the “getting ready” process was, which was huge. She gave us direction in terms of tracking certain data points in our financials to get ready for a sale, which proved invaluable at negotiation time. But, like most sellers, I think you go into this process with a few preconceived buyers already in mind. I was convinced one of them was where we would land. But Linda also brought plenty of new investors to the table, many of which we were not even aware of. It was one of those investors who ended up being most aligned with our culture and was an ideal fit for our team and our customers post-sale. Linda’s guidance was tremendous and constant throughout the process. I always felt like she had our best interests at heart and worked tirelessly to negotiate the best possible outcome for our deal. She earned every penny of her fee, and then some. If you are an ERP partner looking for a team to guide you through this complex process, look no further than RoseBiz. We could not have had the outcome we did without her.”
Iris Schimke – CEO, Express Information Systems
“When we decided to sell our business, the only advisor who stood out was Linda Rose.
Having worked with Linda previously in the Microsoft channel, we knew that she would deliver. She didn’t waste our time with random, ill-suited buyers, but instead presented only a specific group of buyers who understood the Microsoft channel, our business, the products we sell, and the value proposition we bring to our customer base.
She understood our values and our commitment to our customers and was instrumental in bringing together the best fit for our company’s long-term goals and objectives.
If we were to give unsolicited advice: pass on those people who promise the moon and focus on working with someone who is committed to the process and treats your company like her own. Linda Rose, aka RoseBiz, is the way to go.”
Steven Weisz and Blanche Sabga – Owners, Complete Business Solutions
“Working with Linda was pivotal to getting a transaction done. After working with another broker who was not industry-specific, it was clear it was not going to work out. We then spoke to a few other referrals who were also not-industry specific. Once we were introduced to Linda, the difference was obvious from the first call. She knew exactly which buyers to bring to the table so we were not wasting our time. Her expertise in finance, coupled with her industry knowledge and prior transaction experience, was invaluable and key to our smooth transaction. Save yourself the time and effort in looking for an M&A advisor, and just call Linda Rose.”
Jason Gilbert – CEO, ClearFuze Networks, Inc.
“If you think that you can sell your company yourself, you are possibly right. If you think that you will sell it for what you deserve, think again.
We engaged with Linda after finding two acquiring companies. It quickly became apparent that if we sold the business on our own, we would not get what we wanted, our lives would be in shambles, and we were just about guaranteed to get some major part wrong.
Linda has the experience, knowledge, vision, and negotiating skills that paved the way to a very successful transaction with a minimum of overhead and anxiety on our part. Was it still time-consuming and stressful? Absolutely. But using Linda’s process and having her in our corner were essential to making sure that our interests were represented and all parties were on the same page.
I cannot imagine going through a transaction without the RoseBiz team on our side, and I recommend them wholeheartedly for anyone considering selling their business.”
Dave Johnson – CEO, Netropole
“What an amazing experience! I highly recommend RoseBiz as an exceptional M&A advisor firm. Linda’s expertise made our recent sale process smooth and successful. Her clear communication, deep knowledge, and attention to detail were invaluable. She explained complex concepts simply, making sure I understood every step along the way.
Linda’s dedication to our success was evident in her meticulous approach and strategic thinking. She navigated the unique challenges of our deal and achieved an outcome that exceeded my expectations.
For any business owner seeking a top-notch M&A advisor firm, RoseBiz is an outstanding choice. Their professionalism, combined with a personal touch, makes them a valuable asset in any merger or acquisition process!”
Jeff Dettloff – CEO, Providence Consulting
“Linda was introduced to us by a business associate that had also recently navigated the sale process. We weren’t sure if we really needed the extra help; after all, we’d already found a buyer, so that was the hard part, right? We couldn’t have been more wrong! Linda coached, advised, and advocated for us through the whole process. She meticulously analyzed our financials to ensure that our business was accurately valued and found money that we would have simply left on the table. We were so fortunate to have had her in our corner throughout what could have been (and sometimes still was) a very daunting and stressful process. She was an indispensable part of a very positive experience for all involved.”
Greg and Suzie Hammer – Owners, Inline Computer & Communications
“We approached the sale of our company thinking we did not need an M&A advisor because we already knew the buyer and were comfortable with them. It actually wasn’t until after we signed the initial LOI that we realized an advisor would be helpful. Thankfully, we were introduced to Linda Rose. From the start, she had our best interests in mind and actually requested a new LOI after reviewing our financials and normalizations. There is no question we would have left money on the table if it weren’t for Linda’s guidance all through the process. She helped us tremendously through this once-in-a-lifetime transaction.”
Voiko Tanev – President, Digital Seattle
“I was introduced to Linda as a sell-side advisor after receiving an LOI and looking for help to navigate the process. She quickly helped me assess the offer and educated me on the process, providing key points to consider. I realized as a first-time seller that I needed someone to coach me through the process and be a safe place to ask “stupid” questions. After a thorough analysis of the company finances, Linda unlocked hidden EBITDA that eventually proved to put significantly more money into our deal. She leveraged her network and filled my schedule with qualified buyers. When the LOIs came in one after another, Linda was critical in analysis and made sure we were comparing apples to apples. My wife and I felt heard and treated as the top priority. I credit Linda for increasing my valuation by 7 figures, and I credit her for a successful transaction that many involved called the easiest one they have done. I would not recommend anyone go through this process alone, and Linda and her team are the best.”
Brian Curtis – Founder/President, DominionTech
“Selling is as much about keeping the train on the tracks while negotiating all the aspects of the deal and determining the “right” time to share the news with your team, your customers and your vendor. I truly appreciated the fact that Linda understood my business, understood what needed to happen when, and kept my buyer in the loop when I was distracted with other important business aspects. And she did all this while maintaining a calm atmosphere during a very stressful event for any seller. If you are looking for someone to lead you through the sale of your business, talk with Linda Rose first.”
Dan Schwartz – CEO, NexVue Information Systems
“You hear that selling a company is a lot of work, but I don’t think people truly understand what that means until you are in the middle of it. There are so many requests flying at you in so many directions that it is hard to focus on all of it. Thankfully, I had a very seasoned advisor by my side that not only kept all the balls up in the air but accounted for them as well. Linda absolutely was my trusted advisor in so many ways. She guided me through this complicated process and was a great sounding board when it came time to figure out bonuses and other employee related items. Finally, she always kept me updated, answered every time I called (no matter what time of day or evening), and communicated things quickly and clearly. I could always count on her looking out for my best interests in every aspect of this process.
Mark McGarvey – CEO/President, OneClick Solutions Group
“While I had built a profitable MSP business from the ashes of the 2008 economic downturn, all that I had learned in my travels could not have prepared me for the next chapter of M&A. I initially embarked on this journey without the help of an M&A advisor and good counsel. While I had found the perfect buyer, I was off track, understeering, then oversteering, almost out of control and ready to just call it quits, until I was introduced to Linda Rose, my M&A “Sell Side Advisor”. Linda’s introduction was timely, even with a deal set to close in 30 days. She immediately began working (on Thanksgiving Day) to help me get back on track. She realigned expectations and brought the “right” attorney to the deal, all while keeping my best interests in mind. She was a tremendous help in navigating and co-piloting the financial vehicle I hand-built over the past 15-years. If you are driven to win, I can personally attest that you will not lose with Linda as your co-pilot and navigator to the M&A finish line.
Rick Thomas, CEO – ProTechnical
“At some point, every owner needs to make a decision between selling or growing exponentially. But sometimes, that decision isn’t obvious until you test the market. I decided to engage Linda at RoseBiz to do exactly that, because I knew she understood the VAR aspect of IT, including its uniqueness around products, margins, and industry-specific intellectual property. Not only did Linda understand my business well, but she was organized, systematic, and strategic in her approach, resulting in 12 qualified buyer offers that provided me with multiple opportunities to either attract additional capital or to sell out completely and exit.
That in itself was a win for our business relationship, but I also found her to be a very strong negotiator and always able to articulate my unique value proposition in the marketplace. She is a savvy business person who is capable of speaking with sophisticated buyers, tax accountants, and counselors involved in the transaction. She is easy to talk to and always had relevant life experiences from running her own company to share throughout the transaction process. If you are looking for a dedicated, experienced M&A advisor, look no further than Linda Rose.”
David Smooha, CEO – Business Solution Partners
“We had been working for several years to create a viable exit plan and position BrightWire for an eventual sale. We didn’t know when or how that plan might be executed, or who might help us with this process, but we were in discussions with a viable prospective buyer. We met Linda at a peer-group meeting and the timing was perfect. We quickly engaged Linda’s services as our sell-side M&A representative, and she was crucial to the success of the transaction.
She’s deeply passionate about the critically important details that, if left to an inexperienced seller, could quite literally leave hundreds of thousands of dollars “on the table.” As business owners, we may be able to build a great team and run a successful business over many years, but you only get to sell the business once. You must get it right the first time! The entire process is complex and stressful, and you want Linda on your team. Her expertise is invaluable!”
Todd Whitley and Gordon Carlisle, Co-Owners – BrightWire Networks
“There were a number of brokers and advisors we could have chosen. But knowing and understanding the difference between an MSP and MSSP was critical to our success and our valuation. Linda not only understood our area of specialty, but ran a very detailed and methodical process to help us find the “perfect fit.” She not only understood our business, but the culture we wanted to maintain, the opportunities we wanted to provide for our team, and our personal goals of exiting in a short amount of time. Linda’s past experience as a CEO and CPA were invaluable in this process. I am not sure we could have found that combination of skillset in any other advisor”.
Dusty and Sandy Miller – Founders of NDM Technologies
“Selecting the “right” M&A advisor was key for my business. We are in a unique industry with a very strategic customer base. I needed an advisor that not only understood the staffing and consulting industry, but also understood my customers. Linda stood out as a prior business owner who understood our clients’ business, which translated into her ability to articulate our unique value proposition. The team at RoseBiz worked tirelessly to bring us the absolute perfect buyer and prepared us in advance for the onslaught of the never-ending due diligence requests. Linda was not only our advisor, but a true confidant and we couldn’t have selected a more trusting, devoted, and dedicated advisor. ”
Lisa Hufford, CEO – Simplicity Consulting
“I’ve known Linda for several years, and she has provided me guidance and direction over the years prior to deciding to sell the business. As an advisor, she was instrumental in making the introduction to our buyer and navigating through the process. Linda afforded me a sounding board and a high level of expertise and guidance, without which I think the project would have been rockier, longer, and not as successful. I would highly recommend Linda and her team.”
Andy Neal, CEO – Neal & Associates Business Consultants
“Linda effectively facilitated this transaction, managed to engage both parties, and remained impartial. Linda appreciates and has experience on both the buy and sell side, and she facilitated the process from Letter of Intent through due diligence to close. Linda ensured both parties remained on track, and she worked through all aspects of the deal negotiation through closing. It’s always easier to do a good deal with good people, especially in such a small industry. I would recommend partnering with Linda in the Microsoft and Applications segment of our industry.”
Ben Turner, VP Strategy & Growth – Heartland Business Systems
“One of my best business decisions I have made is to hire Linda to help with selling my business. I had a small ERP reseller company and had an attractive offer from a buyer which I wanted to solicit by the end of the tax year. We had less than 2 months to try to close and I had no lawyer, no advice and no idea how this whole business works. I talked to some M&A advisors, but very quickly came to understand that the knowledge of the specific industry of what we do and how we do in the ERP world is a key. I had the fortune to meet Linda who intimately understood the business and that was incredibly helpful throughout the whole process.
Linda made herself available, day and night, weekends, and holidays to push forward with next steps and made sure we got everything in place on time. She guided me through the process and helped me prepare for items that saved me a considerable amount of time and could have jeopardized the timeline. Linda was always straight to the point, always controlling the situation, and helped negotiate excellent terms for me. I highly recommend Linda to anyone who is in the ERP market and beyond to utilize Linda’s services, you will not regret it!”
Oren Tabib, President and CEO – Pioneer B1
“We were fortunate to reach out to Linda Rose when we began the process of selling our company. My business partner and I had many concerns and anxieties about selling the company we built over 23 years. Linda allayed our fears with her deep knowledge of the entire M&A transaction process. Her accounting background was also indispensable. She worked tirelessly with our CPA to ensure that the reports provided to the buyer were correct and showed us in the best light. Her expertise in this area assured us we were going in the right direction and she kept us on track throughout. I would highly recommend engaging with Linda should you be considering selling your company. She literally wrote the book on it!”
Susan Crabtree, President – Mission Critical Systems
“When I decided to sell the Dynamics GP hosting division of my company, I reached directly out to Linda Rose. Her experience in selling her own hosting practice as well as her contacts in the industry after 30 years was the driving factor in selecting her firm. My experience with Linda was a close partnership as we completed this journey. Linda directed the pre-sale due diligence and was quickly able to line up a group of interested parties and secured a couple of Letters of Interest. M&A can be a painful process and there are times it feels hopeless like you just won’t get it done. Linda did an amazing job getting me through this first of a kind transaction for me and I will look to her in the future again for this type of transaction.”
Chris Gherardini, CEO – Turnkey Technologies, Inc.
“Selling a company can be a once in a lifetime opportunity. From LOI to the final close, Linda helped me gain clarity throughout the acquisition process. Her strategic guidance on agreements, accounting and tax combined with her personal experience of selling her own companies, allowed me to make more proactive decisions during this very important transaction.”
Christy Spokely , CEO – eXtreme365