Which buyer is ideal for your company?
As you contemplate selling your company, understanding the key difference between “Strategic” and “Financial” buyers early on can help you determine which buyer is more aligned to your goals and which buyer will best meet your long-term objectives.
If you know which buyer you are most aligned with, you can more effectively market your company to that buyer type. Each buyer type does have their nuances and these subtle differences between them can mean big differences when it comes time to getting the deal done.